딕셔너리를 활용해서 변수 생성

import pandas as pd

df = pd.DataFrame({'col1': [1, 2, 2, 3, 1],
            'col2': ['negative', 'positive', 'neutral', 'neutral', 'positive']})

conversion_dict = {'negative': -1, 'neutral': 0, 'positive': 1}
df['converted_column'] = df['col2'].replace(conversion_dict)

print(df.head())

결과)

   col1      col2  converted_column
0     1  negative                -1
1     2  positive                 1
2     2   neutral                 0
3     3   neutral                 0
4     1  positive                 1